B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71.6%
71.6% -- minimum adult audience share for cannabis advertising for Colorado medical marijuana advertising (2026)
Advertising for a medical marijuana business across TV, radio, print, or the internet in Colorado is permitted only where at least 71.6% of the audience is expected to be 21 years of age or older.
- Applies specifically to television, radio, print publications, or internet advertising for medical marijuana businesses in Colorado
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Colorado Marijuana Enforcement Division (MED)
Primary
Tier B
https://alpharoot.com/how-to-open-a-dispensary/colorado/ ↗
Source Article
Colorado
Original Research
Colorado Marijuana Enforcement Division (MED)
· Original study ↗
Methodology
Regulatory threshold for cannabis advertising channels (TV, radio, print, internet) per Colorado regulations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Colorado medical marijuana advertising: 71.6% minimum adult audience share for cannabis advertising. Source: Colorado Marijuana Enforcement Division (MED) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/colorado-cannabis-ad-audience-21-plus-threshold
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<blockquote cite="https://lighthousedata.io/data/colorado-cannabis-ad-audience-21-plus-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.6%</strong> -- minimum adult audience share for cannabis advertising for Colorado medical marijuana advertising<br><small>Source: Colorado Marijuana Enforcement Division (MED) (2026) · <a href="https://lighthousedata.io/data/colorado-cannabis-ad-audience-21-plus-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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