B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of snap decisions based on color for consumer product decisions (2023)
Up to 90 percent of snap decisions made about goods can be based on color alone, depending on the product.
- Up to 90 percent
- Depends on the product
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mainblogs.draftss2.opalstacked.com
Primary
Tier C
https://mainblogs.draftss2.opalstacked.com/how-to-create-beautiful-graphic-design-social-media ↗
Source Article
How To Create A Beautiful Graphic Design For Social Media? - Draftss
“A picture is worth a thousand words”-but what to do when one of a thousand other pictures is your image?
Once, posting a picture on social media every once in a while was appropriate, maybe even novel. Now, if you don’t use pictures, then you are still behind. But graphic design usefulness has not …
Original Research
mainblogs.draftss2.opalstacked.com
· Original study ↗
Methodology
References an unnamed study on color impact on marketing
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumer product decisions: 90% share of snap decisions based on color. Source: mainblogs.draftss2.opalstacked.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-snap-judgments-products-90-percent
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<blockquote cite="https://lighthousedata.io/data/color-snap-judgments-products-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of snap decisions based on color for consumer product decisions<br><small>Source: mainblogs.draftss2.opalstacked.com (2023) · <a href="https://lighthousedata.io/data/color-snap-judgments-products-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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