B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- share of snap product judgments based on color for consumer product judgments (2026)
90% of snap judgments about products are based on color alone according to University of Winnipeg research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
University of Winnipeg
Primary
Tier C
https://bethanyworks.com/psychology-based-brand-design-women-owned-businesses/ ↗
Source Article
Psychology-Based Brand Design for Women-Owned Service Businesses - Bethany Works® LLC
What Makes Brand Design Psychology-Based?
Psychology-based brand design applies cognitive science, behavioral psychology, and archetypal theory to create brands that connect with your ideal clients at a subconscious level. According to research from the Journal of Consumer Psychology, brands that al…
Original Research
University of Winnipeg
· Original study ↗
Methodology
Cited University of Winnipeg research as reported by Bethany Works
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumer product judgments: 90% share of snap product judgments based on color. Source: University of Winnipeg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-snap-judgments-products
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<blockquote cite="https://lighthousedata.io/data/color-snap-judgments-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of snap product judgments based on color for consumer product judgments<br><small>Source: University of Winnipeg (2026) · <a href="https://lighthousedata.io/data/color-snap-judgments-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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