B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- consumers citing color as primary purchase factor for consumers (2025)
92% of people say color is a primary reason when purchasing a product.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
visual.app
Primary
Tier C
https://visual.app/blog/the-power-of-visual-branding-how-design-can-boost-your-business-identity ↗
Source Article
The Power of Visual Branding: How Design Can Boost Your Business Identity
The Power of Visual Branding: How Design Can Boost Your Business Identity
Leverage design to create a memorable and impactful brand presence
Written byLuke Tyler
Updated onJune 25, 2025
For small businesses, visual branding is essential. But how do you know if you’re getting it right?
Visual brandin…
Original Research
visual.app
· Original study ↗
Methodology
Blog citing unspecified research on color and purchasing decisions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% consumers citing color as primary purchase factor. Source: visual.app (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-purchase-decision-92pct
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<blockquote cite="https://lighthousedata.io/data/color-purchase-decision-92pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumers citing color as primary purchase factor for consumers<br><small>Source: visual.app (2025) · <a href="https://lighthousedata.io/data/color-purchase-decision-92pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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