B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- red cta buttons conversion lift for CTA buttons (2026)
Red call-to-action buttons drive a 34% lift in conversions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,200
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
ConversionXL Institute
Primary
Tier A
https://cxl.com/blog/cxl-institute-ab-testing-report-2026/ ↗
Original Research
ConversionXL Institute
· Original study ↗
Segmentation
IndustryeCommerce
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
CTA buttons: 34% red cta buttons conversion lift. Source: ConversionXL Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-psychology-09
HTML Embed
<blockquote cite="https://lighthousedata.io/data/color-psychology-09" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- red cta buttons conversion lift for CTA buttons<br><small>Source: ConversionXL Institute (2026) · <a href="https://lighthousedata.io/data/color-psychology-09" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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