B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- brand awareness increase from color for brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
bannerbuzz.ca
Primary
Tier C
https://www.bannerbuzz.ca/blog/diy-design-theory/ ↗
Source Article
DIY Design Theory
In today’s digital age, it is important for business owners and marketing professionals to have a working knowledge of design theory. Having some basic tools in your graphic design arsenal will prepare you to create brand-appropriate, conversion-driven content across your multichannel marketing stra…
Also cited by
Instalogic Marketing
https://www.instalogic.com/the-psychology-of-color-in-marketing-how-to-choose-th…
2026-09-19
Original Research
bannerbuzz.ca
· Original study ↗
Methodology
Cited statistic, original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 80% brand awareness increase from color. Source: bannerbuzz.ca (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-brand-awareness-80
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<blockquote cite="https://lighthousedata.io/data/color-brand-awareness-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand awareness increase from color for brands<br><small>Source: bannerbuzz.ca (2026) · <a href="https://lighthousedata.io/data/color-brand-awareness-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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