B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- brand recognition increase for Brand recognition via brand color (e.g., Pepsi blue, Coca-Cola red) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Loyola
Primary
Tier C
https://www.webdew.com/blog/logo-animations ↗
Source Article
Professional Logo Animations for your Business Growth
Professional Logo Animations for your Business Growth
A logo plays a crucial role in determining a brand’s overall value, and top corporations know it, which is why the management spends tons of money on logo creation.
The study conducted by the University of Loyola found that color can boost brand …
Original Research
University of Loyola
· Original study ↗
Methodology
Article attributes figure to a study by the University of Loyola on the effect of color on brand recognition; no study date or methodology provided in the article, so collection year used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand recognition via brand color (e.g., Pepsi blue, Coca-Cola red): 80% brand recognition increase. Source: University of Loyola (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-boosts-brand-recognition-80-percent
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<blockquote cite="https://lighthousedata.io/data/color-boosts-brand-recognition-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for Brand recognition via brand color (e.g., Pepsi blue, Coca-Cola red)<br><small>Source: University of Loyola (2026) · <a href="https://lighthousedata.io/data/color-boosts-brand-recognition-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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