B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- share of students least likely to give up text messaging for a week for college students (2026)
26% of college students cited text messaging as the communication medium they are least likely to give up for a week (tied with emailing).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Participatory Marketing Network / Pace University Lubin School of Business IDM Lab
Primary
Tier B
http://www.webitmd.com/email-and-social-media-presence ↗
Source Article
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Original Research
The Participatory Marketing Network / Pace University Lubin School of Business IDM Lab
· Original study ↗
Methodology
Research by The Participatory Marketing Network and Pace University's Lubin School of Business IDM Lab
Methodology documented
Segmentation
Industrymarketing
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Plain Text
college students: 26% share of students least likely to give up text messaging for a week. Source: The Participatory Marketing Network / Pace University Lubin School of Business IDM Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/college-students-texting-least-give-up-26
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<blockquote cite="https://lighthousedata.io/data/college-students-texting-least-give-up-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share of students least likely to give up text messaging for a week for college students<br><small>Source: The Participatory Marketing Network / Pace University Lubin School of Business IDM Lab (2026) · <a href="https://lighthousedata.io/data/college-students-texting-least-give-up-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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