B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- meta spend return on ad spend decrease for Coldwell Banker (2024)
Coldwell Banker experienced a 38% decrease in return on ad spend from funneling 100% of its Meta spend into lead generation.
- Resulted specifically from funneling 100% of Meta spend into lead generation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Ad Age
Primary
Tier B
https://adage.com/reprints/2025-small-agency-awards-stella-rising-2/ ↗
Source Article
2025 Small Agency Awards Sample
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
Original Research
Ad Age
· Original study ↗
Methodology
Analyzed by Stella Rising during a volatile real estate market.
Methodology documented
Segmentation
IndustryReal Estate
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Coldwell Banker: 38% meta spend return on ad spend decrease. Source: Ad Age (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coldwell-banker-meta-spend-roas-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coldwell-banker-meta-spend-roas-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- meta spend return on ad spend decrease for Coldwell Banker<br><small>Source: Ad Age (2024) · <a href="https://lighthousedata.io/data/coldwell-banker-meta-spend-roas-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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