B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

38%

38% -- return on ad spend decrease meta for Coldwell Banker (2025)

Name: Return On Ad Spend Decrease Meta Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2025 · Ad Age

Coldwell Banker experienced a 38% decrease in return on ad spend after directing 100% of its Meta budget toward lead generation.

Resulted specifically from funneling 100% of Meta spend into lead generation

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Attribution: Ad Age View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2025

Entity

Coldwell Banker

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Ad Age Primary Tier A

https://adage.com/reprints/2025-small-agency-awards-stella-rising-2/ ↗

Confidence: 58/100 Vintage: 2025 Channel: Common Crawl

Source Article

2025 Small Agency Awards Sample

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

ppc.land https://ppc.land/

2026-08-16

Original Research

Ad Age · Original study ↗

Segmentation

IndustryReal Estate Company SizeAll sizes RegionUS Channelpaid_ads

Cite this stat

Plain Text

Coldwell Banker: 38% return on ad spend decrease meta. Source: Ad Age (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coldwell-banker-meta-spend-return-on-ad-spend-decrease

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<blockquote cite="https://lighthousedata.io/data/coldwell-banker-meta-spend-return-on-ad-spend-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- return on ad spend decrease meta for Coldwell Banker<br><small>Source: Ad Age (2025) · <a href="https://lighthousedata.io/data/coldwell-banker-meta-spend-return-on-ad-spend-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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