B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- meeting set rate target for SDR cold calling (2025)
The recommended target goal for meeting set rate in SDR cold calling is 8% to 12%.
- Target benchmark range is 8% to 12%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Point Company
Primary
Tier B
https://thepointco.com/the-complete-guide-to-cold-calling-for-sdrs-scripts-objection-handling-mindse… ↗
Source Article
The Complete Guide to Cold Calling for SDRs: Scripts, Objection Handling & Mindset - The Point Company
Hey there, frontline warrior.
You know that feeling? When you hit ‘Dial’, and your brain starts whispering, “Please don’t pick up, please don’t pick up.” For most people, cold calling is the sales grunt work that everyone just tolerates: unpleasant, necessary, and full of slammed doors. It’s seen as…
Original Research
The Point Company
· Original study ↗
Methodology
Publisher-recommended benchmark range (8%-12%); midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SDR cold calling: 8% meeting set rate target. Source: The Point Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-calling-meeting-set-rate-target
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<blockquote cite="https://lighthousedata.io/data/cold-calling-meeting-set-rate-target" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- meeting set rate target for SDR cold calling<br><small>Source: The Point Company (2025) · <a href="https://lighthousedata.io/data/cold-calling-meeting-set-rate-target" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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