B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- share of week wasted on low potential leads for cold callers (2026)
Cold callers waste approximately 33% of their work week on low-potential leads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cognism
Primary
Tier C
https://antlere.com/what-is-cold-calling/ ↗
Source Article
How To Make Cold Calling Work In 2025?
Original Research
Cognism
· Original study ↗
Methodology
Cited from Cognism report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold callers: 33% share of week wasted on low potential leads. Source: Cognism (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-callers-time-wasted-low-potential-leads
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<blockquote cite="https://lighthousedata.io/data/cold-callers-time-wasted-low-potential-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of week wasted on low potential leads for cold callers<br><small>Source: Cognism (2026) · <a href="https://lighthousedata.io/data/cold-callers-time-wasted-low-potential-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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