B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2.5%
2.5% -- cold call success rate for cold calling (2017)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mercermackay.com
Primary
Tier C
https://mercermackay.com/thinking/blog/social-selling-linkedin-best-friend/ ↗
Source Article
Social Selling: Why LinkedIn Is Your Best Friend
Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller.
Social selling is about leveraging your social network – whether on Twitter, Facebook, LinkedIn or the like – to find th…
Original Research
mercermackay.com
· Original study ↗
Methodology
Unattributed figure cited in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold calling: 2.5% cold call success rate. Source: mercermackay.com (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-call-success-rate-2-5
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<blockquote cite="https://lighthousedata.io/data/cold-call-success-rate-2-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- cold call success rate for cold calling<br><small>Source: mercermackay.com (2017) · <a href="https://lighthousedata.io/data/cold-call-success-rate-2-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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