B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of cold call prospects ill fit for cold call prospects (2026)
Around 50% of cold call prospects are a poor fit for the brand or product being sold.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sales Insights Lab
Primary
Tier C
https://antlere.com/what-is-cold-calling/ ↗
Source Article
How To Make Cold Calling Work In 2025?
Original Research
Sales Insights Lab
· Original study ↗
Methodology
Cited from Sales Insights Lab
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold call prospects: 50% share of cold call prospects ill fit. Source: Sales Insights Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-call-prospects-poor-fit
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<blockquote cite="https://lighthousedata.io/data/cold-call-prospects-poor-fit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of cold call prospects ill fit for cold call prospects<br><small>Source: Sales Insights Lab (2026) · <a href="https://lighthousedata.io/data/cold-call-prospects-poor-fit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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