B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- 12 month retention improvement for Loyalty programmes using cohort tracking dashboards (2026)
Brands that build cohort tracking dashboards and optimise onboarding journeys see a 15% to 25% improvement in 12-month retention rates.
- Reported as a range of 15-25% improvement across two to three optimisation cycles
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Loyalty People
Primary
Tier B
https://www.theloyaltypeople.global/blog-post/loyalty-programme-onboarding-member ↗
Source Article
First Year or Forever?
First Year or Forever?
The most important variable in 12-month loyalty programme retention is not earn rate or reward catalogue. It is what happens in the first 90 days.
- Anouncement
- |
- Anouncement
- |
- Anouncement
April 22, 2026
Insights
The most important variable in 12-month loyalty programm…
Original Research
The Loyalty People
· Original study ↗
Methodology
Range 15-25%; midpoint 20% used. Within two to three optimisation cycles.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Loyalty programmes using cohort tracking dashboards: 15% 12 month retention improvement. Source: The Loyalty People (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cohort-tracking-retention-improvement
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<blockquote cite="https://lighthousedata.io/data/cohort-tracking-retention-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- 12 month retention improvement for Loyalty programmes using cohort tracking dashboards<br><small>Source: The Loyalty People (2026) · <a href="https://lighthousedata.io/data/cohort-tracking-retention-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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