B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- purchase decisions influenced by packaging for coffee consumers (2026)
Up to 70% of consumers make their buying choices based on packaging alone according to the Specialty Coffee Association.
- The source specifies 'up to 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Specialty Coffee Association
Primary
Tier C
https://www.annorobots.com/blog/coffee-packaging-and-its-importance-for-your-brand/ ↗
Source Article
What is Coffee Packaging and Why it Matters for Your Brand
Original Research
Specialty Coffee Association
· Original study ↗
Methodology
Cited as a study by the Specialty Coffee Association; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
coffee consumers: 70% purchase decisions influenced by packaging. Source: Specialty Coffee Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coffee-packaging-purchase-decision-70pct
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<blockquote cite="https://lighthousedata.io/data/coffee-packaging-purchase-decision-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase decisions influenced by packaging for coffee consumers<br><small>Source: Specialty Coffee Association (2026) · <a href="https://lighthousedata.io/data/coffee-packaging-purchase-decision-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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