B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- volume growth rate for Coca-Cola (2014)
Coca-Cola experienced a 4% increase in volume in the United States as a result of its 2014 'Share a Coke' campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
merchantboxes.com
Primary
Tier C
https://www.merchantboxes.com/blog/what-is-wholesale-custom-packaging ↗
Source Article
What is Wholesale custom packaging? — Merchant Boxes
What is Wholesale custom packaging?
What is Wholesale custom packaging?
Wholesale custom packaging is a growing trend in the retail industry that provides businesses with customized packaging solutions for their products. This type of packaging is different from traditional packaging in that it is d…
Original Research
merchantboxes.com
· Original study ↗
Methodology
Share a Coke campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola: 4% volume growth rate. Source: merchantboxes.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-share-a-coke-volume-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coca-cola-share-a-coke-volume-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- volume growth rate for Coca-Cola<br><small>Source: merchantboxes.com (2014) · <a href="https://lighthousedata.io/data/coca-cola-share-a-coke-volume-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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