B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- festival sponsorship penetration for Coca-Cola (2025)
Coca-Cola was present as a sponsor at 54% of the 39 U.S. music festivals analyzed by IEG in 2025.
- Limited to the 39 U.S. music festivals analyzed in IEG's sector report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
39
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IEG
Primary
Tier B
https://2pml.com/2026/09/05/fest/ ↗
Source Article
Deep Dive: The Business of Fest
On Friday night in September, a famed rapper, producer, designer, and provocateur closed a two-night stand at Soldier Field with a set that ran past three hours: sixty songs, fifteen guests, seventy thousand people, sold out. Billboard’s description was that he “threw his own festival.” That is the …
Original Research
IEG
· Original study ↗
Methodology
IEG sector report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola: 54% festival sponsorship penetration. Source: IEG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-festival-presence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coca-cola-festival-presence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- festival sponsorship penetration for Coca-Cola<br><small>Source: IEG (2025) · <a href="https://lighthousedata.io/data/coca-cola-festival-presence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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