B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- event attendee win rate increase for co-marketing events attendees (2024)
There is a 10% increase in win rate from event attendees.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kate Hammit
Primary
Tier B
https://insider.crossbeam.com/entry/how-to-nail-co-marketing-events-in-2024-with-nearbound?_hsenc=p2… ↗
Source Article
How to Nail Co-marketing Events in 2024 with Nearbound
Learn from Kate Hammit, Emily Wilkes, and Justin Zimmerman everything you need to know about implementing a successful nearbound co-marketing event strategy.
You have heard of inbound-led growth or product-led growth, but how familiar are you with event-led growth?
This GTM motion is not about findi…
Original Research
Kate Hammit
· Original study ↗
Methodology
Based on results shared by Kate Hammit
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
co-marketing events attendees: 10% event attendee win rate increase. Source: Kate Hammit (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/co-marketing-events-win-rate-increase
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<blockquote cite="https://lighthousedata.io/data/co-marketing-events-win-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- event attendee win rate increase for co-marketing events attendees<br><small>Source: Kate Hammit (2024) · <a href="https://lighthousedata.io/data/co-marketing-events-win-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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