B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- cnam feature adoption rate for US mobile plans (2025)
Approximately 15% of mobile plans in the US have adopted the CNAM caller ID name delivery feature upgrade.
- Estimated figure
- Methodology not detailed
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Signalmash
Primary
Tier C
https://www.signalmash.com/post/understanding-the-evolution-of-branded-caller-id ↗
Source Article
Branded Caller ID Explained: BCID, Carriers, Cost (2026)
Date:
November 12, 2025
Category:
Understanding the Evolution of Branded Caller ID: From Fragmentation to Standardization
Quick answer: how Branded Caller ID works today
Branded Caller ID (BCID) displays a business's verified name, logo and call reason on the recipient's phone, replacing the old fra…
Original Research
Signalmash
· Original study ↗
Methodology
Estimate, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile plans: 15% cnam feature adoption rate. Source: Signalmash (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cnam-adoption-mobile-plans
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<blockquote cite="https://lighthousedata.io/data/cnam-adoption-mobile-plans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cnam feature adoption rate for US mobile plans<br><small>Source: Signalmash (2025) · <a href="https://lighthousedata.io/data/cnam-adoption-mobile-plans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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