B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share of cmos believing big data improves marketing for CMOs (2013)
75% of respondents (CMOs) in a DataXu study believe Big Data can dramatically improve their marketing efforts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataXu, Inc.
Primary
Tier B
http://socialmarketingfella.com/digital-marketing-gets-a-boost-with-big-data/ ↗
Source Article
Digital Marketing Gets a Boost With Big Data
Original Research
DataXu, Inc.
· Original study ↗
Methodology
DataXu-commissioned study 'CMOs Believe Big Data is a Game Changer, But Acknowledge That They Are Not Yet in the Game'
Methodology documented
Segmentation
Industrymarketing
RoleCMO
Cite this stat
Plain Text
CMOs: 75% share of cmos believing big data improves marketing. Source: DataXu, Inc. (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-big-data-improve-marketing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmos-big-data-improve-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of cmos believing big data improves marketing for CMOs<br><small>Source: DataXu, Inc. (2013) · <a href="https://lighthousedata.io/data/cmos-big-data-improve-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.