B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16.4%
16.4% -- internal promotion share of cmo appointments for CMOs appointed in 2025 (2025)
16.4% of the 501 CMO appointments in 2025 were internal promotions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16.4%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
501
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Taligence (CMO Ladder)
Primary
Tier B
https://newsletter.cmoladder.com/p/cmo-moves-january-summary-jfrog-canva-microsoft-ai-pinterest-prop… ↗
Source Article
CMO Moves January Summary
We just dropped our annual CMO Moves report for 2025, and the results tell a very different story from the usual hand-wringing over the so-called “death of the CMO.”
In reality, CMO hiring is on the rise. But before we start celebrating a marketing renaissance, it’s worth noting that companies are s…
Original Research
Taligence (CMO Ladder)
· Original study ↗
Methodology
Annual CMO Moves report tracking new appointments across companies with 200+ employees
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs appointed in 2025: 16.4% internal promotion share of cmo appointments. Source: Taligence (CMO Ladder) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-internal-promotions-2025
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<blockquote cite="https://lighthousedata.io/data/cmo-internal-promotions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.4%</strong> -- internal promotion share of cmo appointments for CMOs appointed in 2025<br><small>Source: Taligence (CMO Ladder) (2025) · <a href="https://lighthousedata.io/data/cmo-internal-promotions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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