B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- consumers reporting loyalty shift for US consumers (2025)
A 2025 Clutch report found that 55% of US consumers say their loyalty has shifted in the last five years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clutch
Primary
Tier B
https://www.anotherwebispossible.co.uk/article/how-to-sell-without-sleaze ↗
Source Article
How to Sell Without the Sleaze
Original Research
Clutch
· Original study ↗
Methodology
Clutch report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 55% consumers reporting loyalty shift. Source: Clutch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clutch-loyalty-shift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/clutch-loyalty-shift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumers reporting loyalty shift for US consumers<br><small>Source: Clutch (2025) · <a href="https://lighthousedata.io/data/clutch-loyalty-shift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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