B Evidence Grade B Safe to Cite Current

14 -- campaign roi for Club Med x Gelato Messina (2026)

Name: Campaign ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2026 · Australian Marketing Institute

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Attribution: Australian Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2026

Entity

Club Med x Gelato Messina

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Australian Marketing Institute Primary Tier B

http://www.ami.org.au/bwWebsite/view.asp?isList=True&sub=165&page=2 ↗

Confidence: 72/100 Vintage: 2026 Channel: Common Crawl

Source Article

Building Marketing Credibility and Leadership: Lessons from Andrew Braun, CPM - AMI

Building Marketing Credibility and Leadership: Lessons from Andrew Braun, CPM How commercial thinking, professional development and strategic leadership create long-term success in marketing By Andrew Braun, CPM What does it take to build credibility as a marketing leader? For Andrew Braun, Certifie…

Also cited by

Australian Marketing Institute http://www.ami.org.au/bwWebsite/view.asp?isList=True&sub=94&page=1

2026-08-11

Original Research

Australian Marketing Institute · Original study ↗

Methodology

ROI calculated based on the increase in revenue over the campaign's cost.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Club Med x Gelato Messina: 14 campaign roi. Source: Australian Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clubmed_x_gelato_messina

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<blockquote cite="https://lighthousedata.io/data/clubmed_x_gelato_messina" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14</strong> -- campaign roi for Club Med x Gelato Messina<br><small>Source: Australian Marketing Institute (2026) · <a href="https://lighthousedata.io/data/clubmed_x_gelato_messina" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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