B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

84%

84% -- no immediate cloud investment plans rate for UK firms avoiding the cloud (2026)

Name: No Immediate Cloud Investment Plans Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · TalkTalk Business

84% of UK firms avoiding the cloud have no immediate plans to invest in cloud technology.

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Attribution: TalkTalk Business View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

84%

Unit

Percentage

Data Vintage

2026

Entity

UK firms avoiding the cloud

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

TalkTalk Business Primary Tier A

http://www.talktalkbusiness.co.uk/news-events/news-ttb-listing/video-news/wybg--findings-on-technolo… ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

WYBG – findings on technology take-up

Original Research

TalkTalk Business · Original study ↗

Methodology

TalkTalk Business 'What's Your Business Grade' (WYBG) survey

Methodology documented

Segmentation

Industrymedia_entertainment RegionUK RoleAll marketers

Cite this stat

Plain Text

UK firms avoiding the cloud: 84% no immediate cloud investment plans rate. Source: TalkTalk Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cloud-avoiders-no-investment-plans

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<blockquote cite="https://lighthousedata.io/data/cloud-avoiders-no-investment-plans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- no immediate cloud investment plans rate for UK firms avoiding the cloud<br><small>Source: TalkTalk Business (2026) · <a href="https://lighthousedata.io/data/cloud-avoiders-no-investment-plans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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