B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

86%

86% -- buyer preference rate for US home buyers (2026)

2026  · Zillow

86% of buyers say it is very important that a home be climate-proof.

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Attribution: Zillow View source
Lighthouse Research Team
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Source verified Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
US home buyers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Zillow Primary Tier B
https://myagent.site/2026-home-design-trends-whats-whats-buyers-responding/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
2026 Home Design Trends: What’s In, What’s Out, and What Buyers Are Responding To After a decade of cool grays, crisp whites, and spaces that looked more like showrooms than homes, buyers have changed what they’re looking for. Call it quiet luxury — the idea that richness comes from depth, craft, an…
Original Research
Zillow · Original study ↗

Zillow buyer survey data

Methodology documented
Industrymarketing
Plain Text
US home buyers: 86% buyer preference rate. Source: Zillow (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/climate-proof-buyers-2026
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<blockquote cite="https://lighthousedata.io/data/climate-proof-buyers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- buyer preference rate for US home buyers<br><small>Source: Zillow (2026) · <a href="https://lighthousedata.io/data/climate-proof-buyers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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