C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
20x
20x -- campaign roi for creative industry agencies (2026)
Client service and strategic relationship management in the creative industry generated campaign ROI of up to 20:1 according to outcomes documented in the Client Impact Awards.
- Documented as an outcome across categories in the recent Client Impact Awards attributable to strategic relationship management
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20x
Unit
Ratio
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Design Business Association
Primary
Tier B
https://www.dba.org.uk/the-era-of-the-client-partner-has-begun/ ↗
Source Article
The era of the Client Partner has begun - Design Business Association
11/06/2026
The era of the Client Partner has begun
By Joanna Anthony, DBA Expert, Consultant, Coach & Founder, If X then Y
There is a fundamental imbalance in how the creative industry values its most commercially critical role.
Client service helps generate serious returns — account growth of 30% t…
Original Research
Design Business Association
· Original study ↗
Methodology
Based on Client Impact Awards
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
creative industry agencies: 20x campaign roi. Source: Design Business Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/client-impact-awards-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/client-impact-awards-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20x</strong> -- campaign roi for creative industry agencies<br><small>Source: Design Business Association (2026) · <a href="https://lighthousedata.io/data/client-impact-awards-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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