B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
360
360 -- clicks to non google websites per 1000 searches for US Google searches (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
360
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
encoders.studio
Primary
Tier C
https://encoders.studio/what-impact-do-zero-click-searches-have-on-organic-traffic-and-seo-tactics/ ↗
Source Article
Impact of Zero-Click Searches on SEO - Encoders Studio
Every business owner and marketer knows the power of appearing on Google’s first page. But what happens when even landing that coveted spot doesn’t guarantee clicks? Zero-click searches are disrupting the way we think about search engine visibility. Instead of users clicking through to your site, th…
Original Research
encoders.studio
· Original study ↗
Methodology
Aggregate search click distribution statistic; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Google searches: 360 clicks to non google websites per 1000 searches. Source: encoders.studio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clicks-to-open-web-us-per-1000
HTML Embed
<blockquote cite="https://lighthousedata.io/data/clicks-to-open-web-us-per-1000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>360</strong> -- clicks to non google websites per 1000 searches for US Google searches<br><small>Source: encoders.studio (2025) · <a href="https://lighthousedata.io/data/clicks-to-open-web-us-per-1000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.