B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- click fraud growth rate for digital advertising (click fraud) (2020)
Click fraud is currently growing at an annual rate of 50%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PPC Protect
Primary
Tier C
https://marketchorus.com/publishers-take-back-ad-dollars-post-cookie/ ↗
Source Article
How Publishers Can Take Back Ad Dollars In A Post-Cookie World - MarketChorus
Google recently announced that it would be phasing out support for cookies in Google Chrome, the backbone of the programmatic industry. Ironically, their own Google Display Network (worth $116B annually and growing) is built on the technology. (Source: Forbes)
Obviously the advertising mega-giant is…
Original Research
PPC Protect
· Original study ↗
Methodology
Attributed to PPC Protect; describes annual growth of click fraud in digital advertising. 'Currently' anchored to publication year inferred from the post-cookie announcement context (circa 2020).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising (click fraud): 50% click fraud growth rate. Source: PPC Protect (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-fraud-growth-50-percent-per-year
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<blockquote cite="https://lighthousedata.io/data/click-fraud-growth-50-percent-per-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click fraud growth rate for digital advertising (click fraud)<br><small>Source: PPC Protect (2020) · <a href="https://lighthousedata.io/data/click-fraud-growth-50-percent-per-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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