B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- share clicking source cited inside ai summary for Google Search users (2026)
Only 1% of Google search users clicked a source cited inside an AI-generated summary when one appeared.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
69,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.mqlmagnet.com/post/what-is-digital-marketing ↗
Source Article
What Is Digital Marketing for B2B Tech | MQL Magnet
What is Digital Marketing? The Complete Guide for B2B Tech
Updated: Aug 8
Key takeaways Digital marketing is every marketing activity that runs through an online channel. The definition is generic. The application is not, and B2B tech is one of the places where the generic version fails hardest. Buy…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study of nearly 69,000 Google searches
Methodology documented
Segmentation
Industryseo
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google Search users: 1% share clicking source cited inside ai summary. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-cited-source-in-ai-summary-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/click-cited-source-in-ai-summary-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- share clicking source cited inside ai summary for Google Search users<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/click-cited-source-in-ai-summary-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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