B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- share of ooh revenue from classic formats for Global Out of Home advertising (2022)
Classic (traditional) OOH accounts for 63% of global Out of Home advertising revenues.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/ooh-readies-for-new-golden-age ↗
Source Article
OOH-readies-for-new-Golden-Age
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO's Global Congress in Toronto.
OOH has recovered strongly from the pandemic wh…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
Statement by World Out of Home Organization President at WOO Global Congress, Toronto 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global Out of Home advertising: 63% share of ooh revenue from classic formats. Source: World Out of Home Organization (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/classic-ooh-global-revenue-share-2022
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<blockquote cite="https://lighthousedata.io/data/classic-ooh-global-revenue-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of ooh revenue from classic formats for Global Out of Home advertising<br><small>Source: World Out of Home Organization (2022) · <a href="https://lighthousedata.io/data/classic-ooh-global-revenue-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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