80% -- organic search traffic increase for Natural search traffic to Citi Double Cash campaign (Citi Double Cash card campaign) (2016)

Name: Organic Search Traffic Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2016 · Mobile Marketing Association (MMA)

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2016

Entity

Natural search traffic to Citi Double Cash campaign (Citi Double Cash card campaign)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/46627 ↗

Confidence: 74/100 Vintage: 2016 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Increase in traffic from natural search within three months of the Double Cash campaign launch; campaign period circa 2016 (two years after the 2014 card launch).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Natural search traffic to Citi Double Cash campaign (Citi Double Cash card campaign): 80% organic search traffic increase. Source: Mobile Marketing Association (MMA) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/citi-double-cash-organic-search-traffic-increase

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<blockquote cite="https://lighthousedata.io/data/citi-double-cash-organic-search-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- organic search traffic increase for Natural search traffic to Citi Double Cash campaign (Citi Double Cash card campaign)<br><small>Source: Mobile Marketing Association (MMA) (2016) · <a href="https://lighthousedata.io/data/citi-double-cash-organic-search-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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