B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

35%

35% -- organic click lift for Brands cited in AI summaries (2026)

2026  · affdude.com

Brands cited inside an AI summary earn around 35% more organic clicks.

  • Applies to brands cited inside an AI summary
  • Paid clicks lift is 91%
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Attribution: affdude.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Brands cited in AI summaries
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
affdude.com Primary Tier C
https://affdude.com/ai-search-geo-statistics/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
AI Search & GEO Statistics 2026: 60+ Key Data Points Listed
Original Research
affdude.com · Original study ↗

Paid clicks lift 91%

Methodology documented
Industrymarketing
Plain Text
Brands cited in AI summaries: 35% organic click lift. Source: affdude.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cited-brands-organic-click-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cited-brands-organic-click-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- organic click lift for Brands cited in AI summaries<br><small>Source: affdude.com (2026) · <a href="https://lighthousedata.io/data/cited-brands-organic-click-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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