B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- share of ci teams not measuring battlecard usage for CI teams (2026)
33% of competitive intelligence teams do not measure battlecard usage at all.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Autobound
Primary
Tier C
https://www.socialcrawl.dev/blog/competitor-intelligence-2026-b2b-guide ↗
Source Article
Competitor Intelligence in 2026: How B2B Teams Win Deals
Sixty-eight percent of B2B sales deals now involve at least one direct competitor, yet the average sales team rates itself just 3.8 out of 10 for competitive preparedness. That gap costs organisations between two and ten million dollars a year in winnable deals, per Crayon's 2025 State of Competitiv…
Original Research
Autobound
· Original study ↗
Methodology
Per Autobound's competitive analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CI teams: 33% share of ci teams not measuring battlecard usage. Source: Autobound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ci-teams-no-usage-measurement-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ci-teams-no-usage-measurement-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of ci teams not measuring battlecard usage for CI teams<br><small>Source: Autobound (2026) · <a href="https://lighthousedata.io/data/ci-teams-no-usage-measurement-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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