B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- customers citing poor experience as churn reason for customers who left a brand (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier C
https://arabot.io/en/blog-post/48 ↗
Source Article
Why Your Business Needs an AI Chatbot in 2024: Consumer Trends and Insights
Original Research
Amazon
· Original study ↗
Methodology
Cited from Amazon
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
customers who left a brand: 49% customers citing poor experience as churn reason. Source: Amazon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-poor-customer-experience
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<blockquote cite="https://lighthousedata.io/data/churn-poor-customer-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- customers citing poor experience as churn reason for customers who left a brand<br><small>Source: Amazon (2026) · <a href="https://lighthousedata.io/data/churn-poor-customer-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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