B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- churn due to bad service experiences for SaaS customers (2020)
According to Customer Experience specialist Esteban Kolsky, 67% of all clients who churn do so due to bad experiences with service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Esteban Kolsky
Primary
Tier C
https://pipz.com/blog/reduce-churn-and-retain-saas-clients/ ↗
Source Article
How to reduce churn: unknown practical tips to retain SaaS clients
- On this blog post, you'll learn:
- What is Churn, Liquid Churn and Gross Churn;
- Why Customer Experience is the solution to combat churn;
- How to reduce your churn rate.
Every business owner has heard about churn. If you still don't know what it is, let me explain quickly (if you do, skip the ne…
Original Research
Esteban Kolsky
· Original study ↗
Methodology
Attributed to customer experience specialist Esteban Kolsky
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
SaaS customers: 67% churn due to bad service experiences. Source: Esteban Kolsky (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-due-to-bad-experiences-kolsky
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<blockquote cite="https://lighthousedata.io/data/churn-due-to-bad-experiences-kolsky" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- churn due to bad service experiences for SaaS customers<br><small>Source: Esteban Kolsky (2020) · <a href="https://lighthousedata.io/data/churn-due-to-bad-experiences-kolsky" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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