B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- share of customers stopped doing business after poor care for US consumers (customer care) (2022-03)
21% of surveyed customers stopped doing business with a brand because of a poor customer care experience during the pandemic.
- Sample sizes for reported results range from N=182 to N=336
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2022-03
Entity
Sample Size
336
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Execs In The Know
Primary
Tier A
https://execsintheknow.com/magazines/april-2022-issue/understanding-changing-consumer-expectations/ ↗
Source Article
Understanding Changing Consumer Expectations
Understanding Changing Consumer Expectations
by Execs In The Know
The past 24 months have been disrupted in ways few could have expected. The pandemic and resulting transformation in the way we work, learn, shop, and live forced us to reset some of our expectations and behaviors. Many of these chang…
Original Research
Execs In The Know
· Original study ↗
Methodology
Online survey, March 3-8, 2022
Methodology documented
Segmentation
Industrymarketing
RegionUS
Channelprint
Cite this stat
Plain Text
US consumers (customer care): 21% share of customers stopped doing business after poor care. Source: Execs In The Know (2022-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-after-poor-care-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/churn-after-poor-care-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of customers stopped doing business after poor care for US consumers (customer care)<br><small>Source: Execs In The Know (2022-03) · <a href="https://lighthousedata.io/data/churn-after-poor-care-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.