B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
111,000
111,000 -- campaign website visits for Churchill Lollipopper campaign (2016)
The Churchill Lollipopper campaign generated 111,000 visits to the nomination website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
111,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier B
https://www.thinkbox.tv/case-studies/the-churchill-lollipopper-campaign ↗
Source Article
The Churchill Lollipopper campaign
Key Points
- Churchill wanted to drive spontaneous consideration and positive buzz
- They conducted a campaign to help recruit and fund Lollipoppers for schools
- As a result, they achieved a 7% improvement in gross CPAs
The Challenge
Churchill offer a range of insurance products that can be bought …
Original Research
Thinkbox
· Original study ↗
Methodology
Campaign web traffic results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Churchill Lollipopper campaign: 111,000 campaign website visits. Source: Thinkbox (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churchill-website-visits-2016
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<blockquote cite="https://lighthousedata.io/data/churchill-website-visits-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>111,000</strong> -- campaign website visits for Churchill Lollipopper campaign<br><small>Source: Thinkbox (2016) · <a href="https://lighthousedata.io/data/churchill-website-visits-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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