B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- share of chrome impressions with topics api for Chrome (Privacy Sandbox Topics) (Q2 2024)
Approximately 11% of Chrome impressions contained Topics API signals in Q2 2024.
- Approximate value (stated as 'c 11%')
- Based on data from a global SSP partner
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
Q2 2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/news/future-of-addressability ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
Perspective11th Dec 2024
Navigating The Future Of Addressability: From Cookies To Chrome Sandbox Innovations
In the wake of a heavily cookie-reduced world, advertisers face both challenges and opportunities in maintaining effective addressability. Here we delve into the current state of Privacy Sand…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media testing data attributed to global SSP partner
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Chrome (Privacy Sandbox Topics): 11% share of chrome impressions with topics api. Source: WPP Media (Q2 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chrome-impressions-topics-api-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chrome-impressions-topics-api-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of chrome impressions with topics api for Chrome (Privacy Sandbox Topics)<br><small>Source: WPP Media (Q2 2024) · <a href="https://lighthousedata.io/data/chrome-impressions-topics-api-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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