B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- customer base female share for Chomps (2025)
Roughly 70% of Chomps customers were women.
- Described as an approximation ('roughly 70%')
- Identified prior to the brand's packaging redesign in 2018
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Naturally Chicago
Primary
Tier B
https://www.naturallychicago.org/blog-2/from-bootstrap-to-breakout-how-chomps-scaled-a-better-for-yo… ↗
Source Article
From Bootstrap to Breakout: How Chomps Scaled a Better-for-You Meat Snack Brand
From Bootstrap to Breakout: How Chomps Scaled a Better-for-You Meat Snack Brand
When Rashid Ali and Pete Maldonado launched Chomps in 2012, their original goal was modest: to provide protein-craving members at Crossfit gyms with a tasty, toothsome meat stick, made with grass-fed beef, as an alternat…
Original Research
Naturally Chicago
· Original study ↗
Methodology
Company consumer insights shared during a Naturally Chicago fireside chat; single-brand customer demographic, not industry-wide survey.
Methodology documented
Segmentation
IndustryFood & Beverage
RegionUS
Channelcontent
Cite this stat
Plain Text
Chomps: 70% customer base female share. Source: Naturally Chicago (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chomps-customers-women-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chomps-customers-women-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer base female share for Chomps<br><small>Source: Naturally Chicago (2025) · <a href="https://lighthousedata.io/data/chomps-customers-women-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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