B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- share feeling overwhelmed by online choice for online shoppers (2026)
73% of consumers feel overwhelmed by too much choice online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
19,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://alhena.ai/blog/ai-health-wellness-brands-guided-shopping/ ↗
Source Article
AI for Health & Wellness Brands: Visual Search and Guided Shopping
Original Research
Accenture
· Original study ↗
Methodology
Accenture consumer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 73% share feeling overwhelmed by online choice. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/choice-overwhelm-73-accenture
HTML Embed
<blockquote cite="https://lighthousedata.io/data/choice-overwhelm-73-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share feeling overwhelmed by online choice for online shoppers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/choice-overwhelm-73-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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