B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- ooh sales vs precrisis forecast for China out-of-home advertising sales (2020)
China Out of Home advertising sales had recovered to 35% of pre-crisis 2020 forecasts as lockdowns ended in some cities.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2020
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/first-world-out-of-home-organization-media-owners-webinar-discusses-pr… ↗
Source Article
First World Out of Home Organization media owners webinar discusses prospects for a gradual market recovery
The first WOO media owners webinar comprised of 32 representatives from Out of Home companies worldwide including WOO board members, many fresh out of meetings with governments and other authorities over measures to ameliorate the economic effects of the Covid-19 crisis.
All agreed that the new foru…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
Reported by Chinese market representatives during WOO webinar
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
Channelevents
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Plain Text
China out-of-home advertising sales: 35% ooh sales vs precrisis forecast. Source: World Out of Home Organization (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-ooh-sales-35-percent-precrisis-forecast
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<blockquote cite="https://lighthousedata.io/data/china-ooh-sales-35-percent-precrisis-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ooh sales vs precrisis forecast for China out-of-home advertising sales<br><small>Source: World Out of Home Organization (2020) · <a href="https://lighthousedata.io/data/china-ooh-sales-35-percent-precrisis-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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