B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- ooh revenue decline rate for China out-of-home advertising market (2022)

Name: Ooh Revenue Decline Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2022 · World Out of Home Organization

China suffered a 20%+ drop in OOH revenues in 2022.

stated as 20%+

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Attribution: World Out of Home Organization View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2022

Entity

China out-of-home advertising market

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

World Out of Home Organization Primary Tier A

https://www.worldooh.org/news/two-biggest-ooh-markets ↗

Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl

Source Article

two-biggest-OOH-markets

The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in Hong Kong. Mainland China with 4.2 times the population of the US and 70% of…

Original Research

World Out of Home Organization · Original study ↗

Methodology

World Out of Home Organization market data commentary

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

China out-of-home advertising market: 20% ooh revenue decline rate. Source: World Out of Home Organization (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-ooh-revenue-drop-2022

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<blockquote cite="https://lighthousedata.io/data/china-ooh-revenue-drop-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ooh revenue decline rate for China out-of-home advertising market<br><small>Source: World Out of Home Organization (2022) · <a href="https://lighthousedata.io/data/china-ooh-revenue-drop-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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