B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- online advertising spend share for China computer industry (2010)
The computer industry accounted for 36% of total online advertising spending in China in 2010, making it the biggest online advertiser.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Center of China Internet (DCCI)
Primary
Tier B
http://www.them.pro/advertising ↗
Source Article
advertising
Original Research
Data Center of China Internet (DCCI)
· Original study ↗
Methodology
DCCI report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China computer industry: 36% online advertising spend share. Source: Data Center of China Internet (DCCI) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-computer-industry-online-ad-share
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<blockquote cite="https://lighthousedata.io/data/china-computer-industry-online-ad-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- online advertising spend share for China computer industry<br><small>Source: Data Center of China Internet (DCCI) (2010) · <a href="https://lighthousedata.io/data/china-computer-industry-online-ad-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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