B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9%
9% -- market growth rate for China brand advertising market (2024)
China's brand advertising industry grew by 9% in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
COMvergence and Ebiquity
Primary
Tier B
https://martechtrend.com/chinas-ad-market-grows-as-local-agencies-decline/ ↗
Source Article
China's Ad Market Grows as Local Agencies Decline - martechtrend
China’s Brand Advertising Market Expands in 2024
China’s brand advertising industry experienced a notable 9% growth in 2024, reaching a value of RMB 539.18 billion, according to a joint study by COMvergence and Ebiquity. Despite this overall market expansion, a sharp contrast has emerged between int…
Original Research
COMvergence and Ebiquity
· Original study ↗
Methodology
COMvergence/Ebiquity joint study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China brand advertising market: 9% market growth rate. Source: COMvergence and Ebiquity (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-brand-ad-market-growth-2024
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<blockquote cite="https://lighthousedata.io/data/china-brand-ad-market-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- market growth rate for China brand advertising market<br><small>Source: COMvergence and Ebiquity (2024) · <a href="https://lighthousedata.io/data/china-brand-ad-market-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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