B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- unreached audience rate for Chime (2025-01)
47% of Chime's potential customers were unreached/missed by its TV ad campaign as of January 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/ally ↗
Source Article
Ally TV Ad Spend & Reach
Ally TV Ad Spend & Reach
Reach More Ally Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in January 2025
Ad Spend
$6,105,616
Missed Opportunity
64%
of target customers NOT reached
Only 35.7% reach rate = 6.5M at $935.41 per 1,000
The…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Chime campaign reached 53% of audience; Nielsen Ad Intel data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chime: 47% unreached audience rate. Source: Nielsen Ad Intel (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chime-linear-tv-unreached-jan-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chime-linear-tv-unreached-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- unreached audience rate for Chime<br><small>Source: Nielsen Ad Intel (2025-01) · <a href="https://lighthousedata.io/data/chime-linear-tv-unreached-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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