B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92.8%
92.8% -- percentage of tasks ending with no click to open web for ChatGPT product-comparison tasks (2025)
92.8% of product-comparison tasks in ChatGPT ended without a click to the open web.
- Session-level analysis treating each task as an independent draw
- Participants were nudged to 'pick two' in the task
- Sample skews experienced with AI chatbots (66% daily, 93% weekly)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92.8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
221
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
Profound / Kevin Indig / Clickstream Solutions
Primary
Tier B
https://www.tryprofound.com/blog/the-shortlist-is-the-new-shelf ↗
Source Article
The shortlist is the new shelf
ChatGPT visibility and conversions are strongly correlated. A joint study by Profound, Kevin Indig, and Eric Van Buskirk of Clickstream Solutions watched 56 people compare products inside ChatGPT across 221 real tasks, then matched what they chose against Profound's data on which brands ChatGPT actu…
Original Research
Profound / Kevin Indig / Clickstream Solutions
· Original study ↗
Methodology
Behavioral study of 56 participants comparing products inside ChatGPT; percentages carry 95% confidence intervals (Wilson score method)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT product-comparison tasks: 92.8% percentage of tasks ending with no click to open web. Source: Profound / Kevin Indig / Clickstream Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-tasks-ended-no-click-928
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<blockquote cite="https://lighthousedata.io/data/chatgpt-tasks-ended-no-click-928" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.8%</strong> -- percentage of tasks ending with no click to open web for ChatGPT product-comparison tasks<br><small>Source: Profound / Kevin Indig / Clickstream Solutions (2025) · <a href="https://lighthousedata.io/data/chatgpt-tasks-ended-no-click-928" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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