B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- single prompt session rate for ChatGPT local search sessions (2026)
45 percent of ChatGPT local search sessions analyzed were a single prompt with no follow-up.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
177
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sagapixel
Primary
Tier B
https://www.marketingcode.com/chatgpt-keyword-myth-contractor-ai-search-may-2026/ ↗
Source Article
ChatGPT Local Search: The Keyword Reality Contractors Need In 2026
75 Percent Type Keywords. Why the Long-Conversation AI Search Myth Is Costing Contractors Real Calls.
Everything you have been told about how homeowners use ChatGPT is wrong. A new 177-session study just nuked most of what trade marketers have been selling. 75 percent type keywords. 45 percent of se…
Original Research
Sagapixel
· Original study ↗
Methodology
177 ChatGPT sessions analyzed; sessions with no follow-up prompts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT local search sessions: 45% single prompt session rate. Source: Sagapixel (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-single-prompt-sessions-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-single-prompt-sessions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- single prompt session rate for ChatGPT local search sessions<br><small>Source: Sagapixel (2026) · <a href="https://lighthousedata.io/data/chatgpt-single-prompt-sessions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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