B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65.3%
65.3% -- share of votes preferring chatgpt results for ChatGPT vs Google search users (2023-07)
65.3% of votes in a blind A/B search test preferred website recommendations from ChatGPT over Google.
- Results only showed homepage URLs without metadata or specific landing pages
- ChatGPT GPT-3.5 Turbo knowledge cutoff was September 2021
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65.3%
Unit
Percentage
Data Vintage
2023-07
Entity
Sample Size
726
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClickPop
Primary
Tier A
https://clickpop.co.uk/google-vs-chatgpt-test-results/ ↗
Source Article
Google vs ChatGPT – Test Results
vs.
Google vs ChatGPT
Which one do people prefer for search?
Research by digital marketing consultancy ClickPop explores people’s preferences for website recommendations provided by Google vs ChatGPT.
Spoiler alert – most people preferred ChatGPT.
Quick links
- Results
- The differences between the …
Original Research
ClickPop
· Original study ↗
Methodology
Blind A/B voting tool comparing Google and ChatGPT (GPT 3.5 Turbo) website recommendations; 1,674 searches, 726 votes; statistically significant at 99% confidence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT vs Google search users: 65.3% share of votes preferring chatgpt results. Source: ClickPop (2023-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-preferred-over-google-votes-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-preferred-over-google-votes-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.3%</strong> -- share of votes preferring chatgpt results for ChatGPT vs Google search users<br><small>Source: ClickPop (2023-07) · <a href="https://lighthousedata.io/data/chatgpt-preferred-over-google-votes-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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