B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

70%

70% -- share of non work conversations for ChatGPT (2025)

2025  · National Bureau of Economic Research (NBER)

Non-work use accounts for more than 70% of consumer ChatGPT conversations.

  • Source states 'more than 70%'
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Attribution: National Bureau of Economic Research (NBER) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
ChatGPT
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Bureau of Economic Research (NBER) Primary Tier C
https://yolando.com/blog/how-people-use-chatgpt-in-2025-and-why-your-brand-needs-to-be-the-answer ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Yolando | How people use ChatGPT in 2025 (and why your brand must be the answer)
By July 2025, ChatGPT had reached nearly 10% of the world’s adult population as weekly active users, roughly 700 million people. That scale is hard to overstate. In June 2025 alone, ChatGPT handled 2.6 billion queries per day, more than Google Search managed in its first decade of existence [1]. Thi…
Original Research
National Bureau of Economic Research (NBER) · Original study ↗

NBER working paper data as reported

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
ChatGPT: 70% share of non work conversations. Source: National Bureau of Economic Research (NBER) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-non-work-conversations-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-non-work-conversations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of non work conversations for ChatGPT<br><small>Source: National Bureau of Economic Research (NBER) (2025) · <a href="https://lighthousedata.io/data/chatgpt-non-work-conversations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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